Hey watch lovers!
Many people immediately associate the terms “luxury” and “watch” with the Rolex brand when they think of it. Since it was founded in 1905, the Swiss watch brand Rolex has made a name for itself and has been at the forefront of the most successful and popular watch brands for decades. But why has Rolex been so popular for so long? We at GOAT LUXURY will show you Rolex's recipe for success in this blog.
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1. High recognition value
2. Excellent product quality
3. Everything a watch needs
4. External representation
5. Stability of value
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High recognition value
Rolex watches are characterized above all by their high recognition value. The design is unique and unmistakable at first glance.
For example, Rolex was the first to put their company name on the dial. The serial number is also engraved on the dial at 6 in the rehaut, which is typical for a Rolex watch. The design is characterized, for example, by the famous date magnifier on watches with a date display, which was patented by Rolex in 1952. The hour hand, which takes the shape of a Mercedes star at the tip, immediately catches the eye.
There are of course many other features that make a Rolex. But why the recognition value is so high and why the watch has been so popular for decades: the design elements have hardly been revised since the founding of this brand. Most of the features found on today's Rolex have always represented the brand and are therefore definitely a reason for Rolex's immense success.
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Excellent product quality
The basis for the success of Rolex is definitely the extremely high product quality - and that over the years. If you buy a Rolex, you can be absolutely sure that it will be durable and reliable.
The brand works with attention to detail and is constantly improving these details. For example, the rotating bezel is constantly being revised so that it can be moved as cleanly and smoothly as possible. It is remarkable how high and, above all, consistent quality Rolex has been for decades.
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Everything a watch needs
The fact that Rolex is so successful and well-known also has to do with the fact that the watch was made suitable for everyday use early on.
In 1927, for example, the first waterproof Rolex was released. The automatic elevator followed just a few years later. With the "Datejust" model series, the first watch came onto the market in 1945 that, in addition to automatic winding and a waterproof case, also had a chronometer certificate in combination. Rolex was also the first watch brand to build reliable movements with tested accuracy in very small case sizes, so that wristwatches could also be worn by everyone in everyday life. From the very beginning, Rolex has been at the forefront when it comes to meaningful innovations and practical benefits for the wearer. This is how Rolex stands out from other watch brands and underlines its success.
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external representation
Ever since the company was founded, the founder Hans Wilsdorf has attached great importance to increasing the awareness of his watch enormously through targeted product placement. That is why well-known personalities have been equipped with Rolex watches from the very beginning. The brand quickly became associated with wealth and success.
Even today, many celebrities and wealthy people own and wear a Rolex on their wrist and act as a perfect advertising medium. Whether politicians, actors or musicians - the brand is represented externally in every area.
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value stability
Many people buy a luxury watch not only as a status symbol or as a chic accessory, but they often also see a watch as an investment. With a watch, the recognizable benefit is not the only thing that counts. Since Rolex is known for its value retention, many buyers often choose this brand first when buying a luxury watch.
A Rolex watch hardly loses its value even after years. On the contrary: many models are even worth more after some time than at the time of purchase. So if you choose a Rolex, you can be sure that you won't make a mistake - at least as far as value retention is concerned.